Hello, I am Sourajit Sengupta
A Brand, Strategy, and Experience designer living in Mumbai, India.
Over the past ten years, I have built brands that stand for something. Brands that challenge convention. Brands that last.
Over the past ten years, I have built brands that stand for something. Brands that challenge convention. Brands that last.
With experience in a wide range of creative services, including insights, strategy, and unique concepts for a wide range of industries, formats, and challenges. I am passionate about creating meaningful experiences for brands. I know the art of translating strategic thinking into the most effective design solutions that helps business to scale faster.
I am currently the Head of Global Brand Design at Lenskart.
From building robust design solutions to building a highly skilled central design team. My focus is on achieving high commercial success by working on various business design objectives.
From building robust design solutions to building a highly skilled central design team. My focus is on achieving high commercial success by working on various business design objectives.
As design head, I lead all brand design operations globally for the organisation which involves developing design systems, and brand strategies, creating digital/product design solutions, defining retail branding experiences, and training designers to boost brand value.
Making business and design intersect is what I do.
Work Experience
Lenskart Pvt. Ltd.
Head of Global Brand Design
2022 Mar - Present
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Head of Global Brand Design
2022 Mar - Present
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Global Brand Design Lead
2021 March - 2022 Feb
2021 March - 2022 Feb
Leaf Design
Creative Director
2018 - 2021 Feb
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Creative Director
2018 - 2021 Feb
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Principal Designer
2016 - 2018
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2016 - 2018
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Project Lead
2013- 2016
2013- 2016
Awards
2018 Kyoorius Design Award
Award: Blue Elephant Winner
Project & Category: Travosh, Branding & Identity
Role: Design Director with Leaf Design
2018 Kyoorius Design Award
Award: InBook Winner
Project & Category: Sandoitchi, Branding & Identity
Role: Design Director with Leaf Design
2017 Kyoorius Design Award
Award: InBook Winner
Project & Category: Avendus, Branding Environment Design
Role: Design Director with Leaf Design
2016 Kyoorius Design Award
Award: Blue Elephant Winner
Project & Category: Lokmat, Brand Environment Design
Role: Design Director with Leaf Design
2014 MIT Institute of Design Alumni
Award: Best Student, Year 2011-2013
Award: Blue Elephant Winner
Project & Category: Travosh, Branding & Identity
Role: Design Director with Leaf Design
2018 Kyoorius Design Award
Award: InBook Winner
Project & Category: Sandoitchi, Branding & Identity
Role: Design Director with Leaf Design
2017 Kyoorius Design Award
Award: InBook Winner
Project & Category: Avendus, Branding Environment Design
Role: Design Director with Leaf Design
2016 Kyoorius Design Award
Award: Blue Elephant Winner
Project & Category: Lokmat, Brand Environment Design
Role: Design Director with Leaf Design
2014 MIT Institute of Design Alumni
Award: Best Student, Year 2011-2013
Association
MIT ID
Visiting Faculty & External Jury
Symbiosis Institute of Design
Industry Mentor
NID, Vijaywada
Visiting Faculty
Amity University, ASFA
External Jury
Behance Portfolio Review, Surat
Jury & Speaker
Visiting Faculty & External Jury
Symbiosis Institute of Design
Industry Mentor
NID, Vijaywada
Visiting Faculty
Amity University, ASFA
External Jury
Behance Portfolio Review, Surat
Jury & Speaker
More about my lifestyle
Apart from my astounding mess of creative madness, I am a Classical Trained Vocalist and a Fitness Athlete.
Just to highlight, fitness for me is not an activity but a part of my life. I have been into fitness for the past four years and it has helped me to keep a healthy and conscious mind. Adequately, a pro-active brain is always the key to a designer’s daily life.
Fuelled by my passion for people, places, and new experiences. I love to interact with different people as I believe understanding human behaviour and actions lead to better design thinking.
It's a brave new creative world out there and I’m here to make my mark.
Cheers!
It's a brave new creative world out there and I’m here to make my mark.
Cheers!