Hello, I am Sourajit Sengupta
A Brand, Strategy, and Experience designer from India.
Over the past ten years, I have built brands that stand for something. Brands that challenge convention. Brands that last.
Over the past ten years, I have built brands that stand for something. Brands that challenge convention. Brands that last.
With experience in a wide range of creative services, including insights, strategy, and unique concepts for a wide range of industries, formats, and challenges. I am passionate about creating meaningful experiences for brands. I know the art of translating strategic thinking into the most effective design solutions that helps business to scale faster.
I am currently the Head of Global Brand Design at Lenskart.
From building robust design solutions to building a highly skilled central design team. My focus is on achieving high commercial success by working on various business design objectives.
From building robust design solutions to building a highly skilled central design team. My focus is on achieving high commercial success by working on various business design objectives.
As the Head of Brand and Communication Design, I am passionately committed to implementing and executing strategic design solutions across diverse channels. My role encompasses directing visionary design concepts and leading a dynamic, highly skilled central design team.
At the forefront of brand and communication design, I bear the weighty responsibility of being the brand custodian for Lenskart, while spearheading the successful launch of new brands and product within our expansive portfolio. My expertise spans a broad spectrum, encompassing all facets of design operations for seamless omnichannel consumer experiences—from Branding and Packaging to Campaign Design, Online Visual Design, Retail Communication, and strategic initiatives.
I excel in crafting and directing impactful brand campaigns and curating immersive collection experiences, leveraging cutting-edge technologies like 3D, CGI, and AI. My forte lies in aligning business objectives seamlessly with design strategies, creating a potent fusion that propels the brand towards unparalleled success.
At the forefront of brand and communication design, I bear the weighty responsibility of being the brand custodian for Lenskart, while spearheading the successful launch of new brands and product within our expansive portfolio. My expertise spans a broad spectrum, encompassing all facets of design operations for seamless omnichannel consumer experiences—from Branding and Packaging to Campaign Design, Online Visual Design, Retail Communication, and strategic initiatives.
I excel in crafting and directing impactful brand campaigns and curating immersive collection experiences, leveraging cutting-edge technologies like 3D, CGI, and AI. My forte lies in aligning business objectives seamlessly with design strategies, creating a potent fusion that propels the brand towards unparalleled success.
Making business and design intersect is what I do.
Work Experience
Lenskart Pvt. Ltd.
Head of Global Brand Design
2022 Mar - Present
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Head of Global Brand Design
2022 Mar - Present
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Global Brand Design Lead
2021 March - 2022 Feb
2021 March - 2022 Feb
Leaf Design
Creative Director
2018 - 2021 Feb
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Creative Director
2018 - 2021 Feb
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Principal Designer
2016 - 2018
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2016 - 2018
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Project Lead
2013- 2016
2013- 2016
Awards
2018 Kyoorius Design Award
Award: Blue Elephant Winner
Project & Category: Travosh, Branding & Identity
Role: Design Director with Leaf Design
2018 Kyoorius Design Award
Award: InBook Winner
Project & Category: Sandoitchi, Branding & Identity
Role: Design Director with Leaf Design
2017 Kyoorius Design Award
Award: InBook Winner
Project & Category: Avendus, Branding Environment Design
Role: Design Director with Leaf Design
2016 Kyoorius Design Award
Award: Blue Elephant Winner
Project & Category: Lokmat, Brand Environment Design
Role: Design Director with Leaf Design
2014 MIT Institute of Design Alumni
Award: Best Student, Year 2011-2013
Award: Blue Elephant Winner
Project & Category: Travosh, Branding & Identity
Role: Design Director with Leaf Design
2018 Kyoorius Design Award
Award: InBook Winner
Project & Category: Sandoitchi, Branding & Identity
Role: Design Director with Leaf Design
2017 Kyoorius Design Award
Award: InBook Winner
Project & Category: Avendus, Branding Environment Design
Role: Design Director with Leaf Design
2016 Kyoorius Design Award
Award: Blue Elephant Winner
Project & Category: Lokmat, Brand Environment Design
Role: Design Director with Leaf Design
2014 MIT Institute of Design Alumni
Award: Best Student, Year 2011-2013
Association
MIT ID
Visiting Faculty & External Jury
Symbiosis Institute of Design
Industry Mentor
NID, Vijaywada
Visiting Faculty
Amity University, ASFA
External Jury
Behance Portfolio Review, Surat
Jury & Speaker
Visiting Faculty & External Jury
Symbiosis Institute of Design
Industry Mentor
NID, Vijaywada
Visiting Faculty
Amity University, ASFA
External Jury
Behance Portfolio Review, Surat
Jury & Speaker
For enquiries
Thank you!