Hello,
I am Sourajit Sengupta
I am Sourajit Sengupta
A Brand & Communication Design Leader.
Building & inspiring AI-first, full-stack in-house design ecosystems for India's most ambitious companies.
Building & inspiring AI-first, full-stack in-house design ecosystems for India's most ambitious companies.
I build world-class design functions where strategy, creativity and technology come together to create category-defining brands and award-winning teams. From brand strategy and communication design to AI, 3D, films and immersive experiences, I help businesses grow faster while building teams that thrive.
I am currently the Director of Brand & Marketing Communication at Razorpay. Previously the Head of Global Brand Design at Lenskart.
I believe the best work for a brand is built by the people who live it every day.
I believe the best work for a brand is built by the people who live it every day.
Work Experience
Razorpay
Director: Head of Communication Design
2025 Mar - Present
I head brand and product marketing design globally at Razorpay, across every business line, and this year ET named us India's Best Creative Design Team 2026.
But "design leadership" undersells what we're building. This is design of a new age: a team that doesn't hand off specs, it builds and ships. AI builders sit at the core of it alongside designers. That's the whole point.
Over the past year I've built one of the industry's first genuinely AI-native creative teams. Not AI as a novelty for images and video, but AI embedded in the pipeline itself: proprietary tools, rebuilt workflows, automation, and large-scale production. We work fluently across the full spectrum of models and stitch them into systems, so a lean in-house team ships more, ships faster, and holds craft while doing it.
The team handles brand and product marketing design for every Razorpay business across India, the US and Southeast Asia. The complete online ecosystem. AI-led campaign work and production at scale. Visual delight in product design.
In a single year, the team went from local to globally recognized. Sprint26 put us in the small club of Awwwards Site of the Week winners, with multiple One Page Love features alongside it. And our AI production and storytelling, best in class I'd argue, has been recognized at the Effies, APAC Effies, AFAQs Digies, Shorty Awards, Kyoorius, Good Ads Matter, ET Brand Equity and JioStar.
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Lenskart Pvt. Ltd.
Head of Global Brand Design
2021 Mar - 2025 Feb
Director: Head of Communication Design
2025 Mar - Present
I head brand and product marketing design globally at Razorpay, across every business line, and this year ET named us India's Best Creative Design Team 2026.
But "design leadership" undersells what we're building. This is design of a new age: a team that doesn't hand off specs, it builds and ships. AI builders sit at the core of it alongside designers. That's the whole point.
Over the past year I've built one of the industry's first genuinely AI-native creative teams. Not AI as a novelty for images and video, but AI embedded in the pipeline itself: proprietary tools, rebuilt workflows, automation, and large-scale production. We work fluently across the full spectrum of models and stitch them into systems, so a lean in-house team ships more, ships faster, and holds craft while doing it.
The team handles brand and product marketing design for every Razorpay business across India, the US and Southeast Asia. The complete online ecosystem. AI-led campaign work and production at scale. Visual delight in product design.
In a single year, the team went from local to globally recognized. Sprint26 put us in the small club of Awwwards Site of the Week winners, with multiple One Page Love features alongside it. And our AI production and storytelling, best in class I'd argue, has been recognized at the Effies, APAC Effies, AFAQs Digies, Shorty Awards, Kyoorius, Good Ads Matter, ET Brand Equity and JioStar.
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Lenskart Pvt. Ltd.
Head of Global Brand Design
2021 Mar - 2025 Feb
As the Head of Brand & Communication Design, I led the implementation and execution of strategic design solutions across diverse channels. I directed visionary design initiatives while building and leading a highly skilled central design team.
I served as the brand custodian for Lenskart, leading the launch of new brands and products across an expansive portfolio. My role encompassed end-to-end design leadership across omnichannel consumer experiences—from branding and packaging to campaign design, digital experiences, retail communication and strategic initiatives.
I conceived and directed impactful brand campaigns while creating immersive product and collection experiences by leveraging emerging technologies such as 3D, CGI and AI. I consistently aligned business objectives with design strategy, enabling creative excellence that delivered measurable business impact.
Driven by the intersection of business strategy, creativity and innovation, I delivered design solutions that strengthened the brand, connected with consumers and contributed to sustained organizational growth.
This version removes clichés like "I excelled" and "weighty responsibility" while making the copy sound more confident, contemporary, and aligned with the level of leadership you've demonstrated.
Leaf Design
Creative Director
2013 - 2021 Feb
Creative Director
2013 - 2021 Feb
I led the design team at Leaf, leveraging my expertise in visual craftsmanship and design thinking to develop distinctive creative solutions that addressed complex business challenges while championing user-centered design.
I oversaw the creative process from concept to execution, guiding multidisciplinary teams through every stage of delivery. I brought focus, clarity and direction by adopting a human-centered approach and an agile way of thinking.
With a deep understanding of evolving technologies and the digital landscape, I created future-ready design solutions that balanced innovation with simplicity, making complex ideas instantly understandable.
I was passionate about sharing my experience, perspectives and knowledge with the creative community. I actively collaborated with leading design institutes, including NID, MIT, ISDI and Amity, while contributing to industry forums and design communities.
For enquiries
Thank you!