Brand transformation for Lenskart
In 2022, I led a comprehensive rebranding initiative for Asia’s largest eyewear company, Lenskart, in collaboration with Design Studio London. The goal was to elevate Lenskart’s brand identity to compete with global industry leaders and drive the company towards new heights.
Our logo is a representation of who we are and what we stand for. Our mark and wordmark which make up our logo have been evolved and crafted for digital purpose and scalability.
Our typography works as a system which flexes to either deliver functional information, land more emotional, expressive headlines and is also designed to shout loud when we need to.
Here is an overview of the typefaces Lenskart uses. Lenskart Sans typeface conveys function and trust and it’s heavier weights can be used for bold sales headlines. Lenskart Serif provides an emotional contrast to our Lenskart Sans.
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